Archive for April, 2012

Emperor Rupert and Prince James – A master class in Competitive Advantage?

Wednesday, April 25th, 2012

Illustration: Truth and LieThe trouble with Faustian Pacts is that sooner or later you pay for the privileges provided.  Was it naivety or a deliberate decision on the part of our politicians to do a deal?  Levinson makes fascinating watching as the extent of News Corps’ influence is revealed.  That interest is beyond merely media and government sectors. 

In our increasingly international markets the ethics and values of competitors differ, adding significantly to the complexity of managers’ task.  Some practices are culturally based such as the dormitories of the Apple subcontractor which allow hours to be adjusted according to product launch requirements.  We might also include the use of forced or indentured labour and the lack of a safe working environment.  The legal frameworks of national markets also differ, some having a much clearer and equitable application of the rule of law.  Whatever the basis, lower costs of production give competitive advantage.  

How do organisations compete when competitors gain super profits from illegal or culturally unethical practices?  The good news is that it is possible to fight back; it takes intellect, courage and a holistic plan.  It takes above all the ability to think through the likely consequences of actions – including the consequences of accepting too quickly siren invitations from very persuasive and apparently charming individuals and corporations.  This requires reflection – which requires time and practice – as well as a guiding management culture that is clear about values and the reason the organisation holds them.   

What would your organisation look like if you were able develop this skill in your managers?  What would stop them repeating what used to work and think about and implement new behaviours that work now?  

Don’t miss out, talk to us about how others have benefited from our expertise in developing thoughtful practice in managers that enable them to drive performance and leverage new opportunities – without the Faustian Pacts.

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